Tag: coronavirus

British Gas partners with the Trussell Trust to help food banks during Coronavirus crisis

Stuart Mitchell

British Gas will be working with Trussell Trust by encouraging its people to volunteer with a local food bank. The Trussell Trust is seeing three main challenges impacting food banks as a result of Coronavirus and British Gas will be working with it to address these: To prevent the spread of the virus food banks have moved to a system where they are delivering parcels to the doorsteps of the people that need them most, rather than encouraging groups of people to come together at a food bank centre. British…

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GumGum Partners with Ad Council on Campaign to Slow the Spread of Coronavirus

Stuart Mitchell

GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, has announced that it is working with the Ad Council on its efforts to communicate messaging that will help slow the spread of COVID-19. The company teed off the Ad Council’s coronavirus messaging efforts when it began serving in-screen ads featuring the hashtag #AloneTogether to communicate the importance of social distancing. GumGum initiated the pro bono campaign just three days after the Ad Council announced that it planned to launch national PSAs in response to the coronavirus…

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ASA – Report a Coronavirus related ad

Stuart Mitchell

The ASA/CAP have released a post called: ASA – Report a Coronavirus related ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although the majority act in good faith, there are a number of businesses and advertisers seeking to use the coronavirus pandemic to profit off people’s fears. That’s why we’re introducing a new quick and easy reporting form for consumers to help us…

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CLIC Sargent launches emergency appeal following ‘unprecedented demand’ for support from young cancer patients during Coronavirus ‘crisis’

Stuart Mitchell

CLIC Sargent has launched an emergency fundraising appeal to help young cancer patients and their families in crisis struggling with the huge emotional and financial impacts of Coronavirus. The appeal comes as the charity is dealing with a huge increase in demand for its social work support services from anxious families because of Coronavirus, worried about their child’s risk of infection, families separated by isolation rules, struggling financially or practically getting to their child’s bedside in hospital. This is set against a worrying picture for the charity, which relies on…

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RBS Scotland and The Scotsman newspaper call for businesses to donate to support poverty charities during coronavirus crisis

Stuart Mitchell

Royal Bank of Scotland and The Scotsman newspaper have issued a call for businesses to donate any non-perishable food and hygiene products they can spare to the bank’s new food distribution centre in Edinburgh to help keep two food poverty charities well-stocked during the coronavirus crisis. The bank, which has its head office at Gogarburn, is supporting the Trussell Trust and its network of food banks in Scotland, and Social Bite, a charity which is aiming to provide 4,000 food packs a day over the next three months for vulnerable…

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