With the nation coming together and continuing to stay at home to support the NHS and care workers, people are looking for easy ways to brighten up their mealtimes. As a homage to the NHS and care workers, Asda is launching a Rainbow Pizza – an edible interpretation of the iconic rainbow symbol that is providing people with hope during the pandemic. You can also feel good whilst you feast knowing that 100% of the profits of every purchase will go to charity. Asda will split this donation equally between…
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PepsiCo Foodservice Launches Four New Initiatives To Support Restaurant Industry COVID-19 Relief Efforts
Building on the company’s more than $50 million commitment for COVID-19 relief, PepsiCo Foodservice is announcing four new programs aimed at supporting restaurants and their workers who have been hard hit by the crisis. Currently, 8 million restaurant workers are unemployed due to COVID-19. Three percent of restaurants in the U.S. – approximately 30,000 – have already permanently closed, and countless others are struggling to keep their doors open. “Restaurants are connective hubs of our communities, where we enjoy our daily routines as well as celebrate our most special moments.…
Read MoreOpinium reveals how the charity sector could change after Covid-19
A new report from Opinium examines the ways in which consumers are supporting charities during the crisis, and reveals the potential long-term changes to the sector as a result of Covid-19. The report also shares consumer recommendations for charities during this time, including the need for increased digital campaigns, celebrity endorsements, and capitalising on the new sense of community. State of consumer support Half (51%) of UK adults are continuing to support charities at this time. Support continues for charities supporting animals (18%) and specific diseases (18%), but support for…
Read MoreThe Big Issue launches the Sell A Sub challenge with creative campaign and asks the public to join army of “Covid crusaders” after street sellers are forced off the streets due to Covid-19 crisis
The Big Issue has launched a creative campaign in partnership with social impact creative consultancy, Fox & Hare, to call on the public to take on a challenge to ‘sell’ the award-winning magazine on behalf of the street sellers in the wake of the Covid-19 crisis. The Big Issue, which offers homeless and vulnerably housed people across the UK a means by which to earn a legitimate income, recently had to take the decision to safeguard its network of sellers by asking that they stop selling on streets for the…
Read MoreThrive launches free library of content to help in the fight against Covid-19
Thrive are pleased to announce the launch of their free library of life-saving content to help not-for-profit organisations stop the spread of Covid-19. As an award-winning agency they have created the content to support non-profit organisations’ Covid-19 prevention work through behaviour change and health communications. Clean water and good hygiene are the first line of defence against Covid-19 and this message is vital to communicate in low-resource settings. The culture-specific messages encourage social distancing and promote good hygiene practices, such as handwashing with soap. The library includes text and images…
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