New global research released recently shows, in the next 12 months; 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change. There is also almost unanimous support for companies to not only do the right thing for the planet, but also to ‘show by example’. 91% of people want brands to demonstrate they are making positive choices about the planet and environment more explicitly – in everything they do. The findings are part of a new global study by dentsu international and Microsoft Advertising…
Read MoreCompanies Worldwide Could Face Customer Backlash If They Fail To Take Action On Climate Change
