Ethical Marketing and Data

There has been a lot of talk over the last few weeks about Facebook, and their relationship with our data.  Facebook announced that it was suspending Cambridge Analytica from the site, which stops the latter buying ads or accessing Facebook data. This appeared to be a pre-emptive response to stories which broke over the weekend in The Observer and The New York Times, of how Cambridge Analytica acquired data on 50 million Facebook users without their consent. The stories came from interviews with Christopher Wylie – a whistleblower intimately connected…

Read More