Tag: Cambridge Analytica

Cambridge Analytica’s suspension raises Facebook trust issues

Stuart Mitchell

Facebook data harvested by a ‘personality app’ and sold to Cambridge Analytica may not have been destroyed, in breach of Facebook policies.  Whilst Cambridge Analytica maintains it deleted the data after Facebook requested it do so, the company has been suspended from the social media platform. Revelations in the Guardian and Observer, suggest Cambridge Analytica may have used the harvested data in their work on the Brexit Referendum and the Trump Presidential campaign. There is also a serious question about whether both companies misled a House of Commons Select Committee inquiry. This has also lead to…

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Ethical Marketing and Data

Stuart Mitchell

There has been a lot of talk over the last few weeks about Facebook, and their relationship with our data.  Facebook announced that it was suspending Cambridge Analytica from the site, which stops the latter buying ads or accessing Facebook data. This appeared to be a pre-emptive response to stories which broke over the weekend in The Observer and The New York Times, of how Cambridge Analytica acquired data on 50 million Facebook users without their consent. The stories came from interviews with Christopher Wylie – a whistleblower intimately connected…

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