Tag: Data & Marketing Association

Businesses increasingly concerned about impact of ‘Test, track and trace’ on the digital economy

Stuart Mitchell

The latest ‘Coronavirus – The Impact on Business’ survey from the Data & Marketing Association (DMA) reveals growing concerns about the impact of the pandemic and UK Government’s actions on the digital economy. One of the most notable changes between surveys was an increase in the belief that coronavirus was harming public trust in brands and marketing – up to 29% in late June, from 17% in May. Sentiment about the impact of the UK Government’s rollout of the ‘Test, track and trace’ programme on the data and marketing industry…

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New guidance to address privacy concerns around programmatic digital advertising

Stuart Mitchell

The Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’. The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office (ICO). The new guidance will provide support for UK businesses actively engaged in the programmatic delivery of digital advertising to ensure they protect the rights of individuals. The area of RTB within programmatic advertising has grown and evolved rapidly in recent years. It is underpinned by…

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ICO announce intention to fine Marriott International more than £99 million

Stuart Mitchell

Following an extensive investigation the ICO has issued a notice of its intention to fine Marriott International £99,200,396 for infringements of the General Data Protection Regulation (GDPR). The proposed fine relates to a cyber incident which was notified to the ICO by Marriott in November 2018. A variety of personal data contained in approximately 339 million guest records globally were exposed by the incident, of which around 30 million related to residents of 31 countries in the European Economic Area (EEA). Seven million related to UK residents. It is believed…

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