Tag: delayed payment services

CAP – New guidance on the advertising of delayed payment services (buy now, play later services)

Stuart Mitchell

The ASA/CAP have released a post called: New guidance on the advertising of delayed payment services (buy now, play later services). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP has today published guidance on the advertising of delayed payment services, also known as buy now, pay later (BNPL) services, which have become increasingly available to customers at the ‘checkout’ of online retailers. These…

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CAP – Don’t delay paying attention to your compliance – delayed payment services and the CAP Code.

Stuart Mitchell

The ASA/CAP have released a post called: Don’t delay paying attention to your compliance – delayed payment services and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Giving consumers a choice of how they pay at your online check-out, such as paying in instalments or in 30 days’ time, increases the payment options available to potential customers.  However, you must always…

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