Tag: Diageo

Diageo Launches Holiday Social Media Campaign Encouraging Consumers To Never Drive Impaired

Stuart Mitchell

Diageo North America unveils its new #JOINTHEPACT social media campaign in an effort to prevent drunk driving during the holiday season and support the company’s global ambition to collect 50 million pledges to never drive impaired. Leveraging hard-hitting statistics about the effects of drunk driving, underpinned by the value of “freedom” as a powerful message, the campaign encourages consumers to exercise their own right to make important life-saving choices, including a pledge to never drive impaired. “The notion of freedom is a privilege, and the need for positive thinking and action…

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Diageo commits to a renewable future in Africa

Stuart Mitchell

Diageo is investing £180 million in renewable energy resources across its African sites to ensure its breweries are the most carbon and water efficient possible. This commitment represents Diageo’s largest environmental investment in a decade confirming our commitment to reducing our carbon footprint and addressing climate change. Here are the highlights of what is happening: The investment will touch 11 of Diageo’s African brewing sites It will deliver new solar energy, biomass power and water recovery initiatives. It will bring new infrastructure designed to improve the long-term sustainability of Diageo’s…

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Diageo, Unilever, Coca Cola and Nestlé pledge to clean up plastic in Africa

Stuart Mitchell

Diageo, Unilever, Coca Cola and Nestlé have launched a scheme to rid Africa of plastic waste. The Africa Plastics Recycling Alliance, which was announced by the international consumer goods companies at the CEO Africa Forum in Kigali, sets out to improve the collection and recycling of plastic waste and in doing so, create jobs and provide a boost to businesses. It will see the companies, which are each responsible for a significant volume of plastic packaging being produced each year, work to help their local subsidiaries engage in public-private partnerships…

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Diageo sponsors new ‘returners’ scheme to support female creatives to make a #creativecomeback after a career break

Stuart Mitchell

Diageo has been announced as the exclusive sponsor of the briefs for the Creative Equals ‘Returners’ scheme called #CreativeComeback. The scheme is designed to support women in the creative industries in the UK as they return to work after a career break of at least 12 months. The programme, backed by the UK Government Equalities Office, will see 50 women returning to work as art directors, producers, copywriters, data analysts, designers and concept creators take part in a two-week programme that ultimately aims to help place them back into work.…

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