Web3, NFTs, community management? – PRCA launches study to explore what’s next in Digital PR

The Public Relations and Communications Association (PRCA) has launched its ninth annual 2022 Digital PR Report examining the growth of digital PR and communications across all sectors. The study – carried out by 3Gem – will provide a comprehensive overview of the trends and attitudes towards digital PR, including the extent of investment in Web3, NFTs, community management, and Augmented Reality. Take the survey here for the chance to win a £100 Amazon voucher. Brand Strategy Consultant and Co-Chair PRCA Digital Group Candace Kuss CMPRCA said: “Grace Hopper, the pioneering computer scientist, said that ‘One…

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This Twitter Censorship Campaign Encourages Online Protest Through the Use of NFTs

Inspired by Brazilian newspapers that printed cake recipes to protest government censorship during the country’s 1964-85 dictatorship, the Brazilian Association of Investigative Journalism worked with FCB to create cryptographic cakes to identify and report government officials who have blocked Brazilian citizens on Twitter. The campaign comes as Brazil’s media is once again being muzzled by the Bolsonaro government, with the country falling in the global ranking of freedom of the press.  Thanks to the Brazilian Association of Investigative Journalism (Abraji) and the website Congresso em Foco, journalists, lawyers and members…

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