New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic. The report finds that unlike many other sectors – which saw digital skills accelerated by the pandemic – the majority of digital marketing skills stagnated or declined between 2020 and 2021. This decline has occurred across almost all sectors, and at all job levels, with skills in Analytics & Data falling the most (-6%), followed by Content Marketing (-4%) and…
Read MoreMarketers’ Digital Skills Stagnate And Decline During The Pandemic
