Tag: Target Internet

Digital marketing skills show positive growth but sector demands outpace professional development

Stuart Mitchell

New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This year’s report analyses data from more than 10,000 marketing professionals, gathered between 2018 to 2023 and highlights key short and medium-term trends, opportunities and challenges across the marketing sector.  Rapidly changing marketing landscape impacts skills required by marketers A separate…

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Marketers’ Digital Skills Stagnate And Decline During The Pandemic

Stuart Mitchell

New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic.  The report finds that unlike many other sectors – which saw digital skills accelerated by the pandemic – the majority of digital marketing skills stagnated or declined between 2020 and 2021. This decline has occurred across almost all sectors, and at all job levels, with skills in Analytics & Data falling the most (-6%), followed by Content Marketing (-4%) and…

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Agency marketers outperform in-house teams in digital skills

Stuart Mitchell

New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals that agency marketers are significantly more advanced in the implementation of digital marketing techniques than the sector as a whole. Agency marketers outperformed the average digital skill level among marketers across all 12 areas of a robust test of core digital marketing competencies. In the face of an increasingly complex digital marketing landscape, in-house marketers appear to be well behind agency marketers, not just in emerging specialist digital skills, but also…

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