Tag: disabilities

Tesco adopts sunflower lanyard to help customers with hidden disabilities

Stuart Mitchell

Tesco has begun providing sunflower lanyards at all of its stores. The move is one of several to promote disability inclusion for customers and colleagues in 2020. Tesco has become a signatory to the Valuable 500 group of companies and pledged to create another 27 Changing Places toilets next year. The sunflower lanyard acts as a discreet sign that the wearer has a hidden disability and could require additional assistance. Tesco colleagues will be able to offer help such as speaking face-to-face to allow lip reading, packing bags and taking…

Read More

ASA/CAP – Referring to persons with disabilities in ads

Stuart Mitchell

The ASA/CAP have released a post called: Referring to persons with disabilities in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week we saw the UN’s international Day of Persons with Disabilities. In honour of the day, we have grouped together three key things to avoid, and two other points to consider, to help you ensure your ads don’t breach the Code…

Read More

Unilever joins Evenbreak with commitment to improve workplace inclusion for people with disabilities

Stuart Mitchell

Unilever has announced it will now advertise all available job vacancies in the UK and Ireland on Evenbreak, a specialist job site run by and for people with disabilities.   Whilst the World Health Organisation estimates there are over a billion people currently living with disabilities, in the business world today only 4% of businesses are focused on making offerings inclusive of disability. Unilever, which has an ambition to become the number one employer of choice for people with disabilities, is committed to adapting recruitment processes and the workplace environment…

Read More

Sainsbury’s trials new sunflower lanyard initiative to help customers with hidden disabilities

Stuart Mitchell

Sainsbury’s has announced the extension of a new trial to help enhance the shopping experience for customers with hidden disabilities. The initiative will offer shoppers the option to pick up a lanyard, which has been purposely designed to act as a discreet sign for store colleagues to recognise if they may need to provide a customer with additional support when in store.Launched initially in Sainsbury’s Barnstaple and rolling out to more stores this month, the scheme helps those with a number of disabilities, such as autism, dementia, visual or hearing impairment.…

Read More

Pace Helps Remove Barriers for People with Disabilities

Stuart Mitchell

Pace, Chicagoland’s suburban bus and regional paratransit provider, is proud to remove transportation barriers for people with disabilities through its fixed route bus system and ADA Paratransit service. In honor of the United Nation’s International Day of Persons with Disabilities, which promotes the rights and well-being of persons with disabilities each year on December 3, Pace has updated their educational materials to help riders with disabilities more easily use Pace’s fully accessible services. The video and graphics below provide educational support related to Pace’s fixed route system and ADA Paratransit…

Read More