Tag: Currys

Currys and AMV BBDO named winners of Channel 4’s Diversity in Advertising Award 2024

Stuart Mitchell

Currys and AMV BBDO have been announced as the winners of Channel 4’s 2024/2025 Diversity in Advertising Award.  Their campaign, ‘The Sigh of Relief’, which embeds inclusive practices at the heart of the creative, will receive £1 million of advertising space across Channel 4 next year which will showcase the relief disabled customers feel when they have their needs immediately understood in safe spaces. In addition, the four runners-up are being offered the opportunity to secure match funding to get their entries on air. ‘The Sigh of Relief’ was chosen…

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Currys UK&I and Pennies hit £1 million fundraising milestone for charities

Stuart Mitchell

Currys is delighted to announce it has raised over £1 million for charity from customer micro-donations since partnering with the award-winning UK fintech charity Pennies. The partnership has raised money for a number of charities including current partners, the Digital Poverty Alliance in the UK, and My Canine Companion in ROI. Customers are invited to make a micro-donation via the card terminal screen when they pay for their purchase in-store. They are offered a simple and discreet ‘yes or no’ option to donate if they wish. The milestone was reached after…

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DPA and Currys expand Tech4Families to provide devices for disadvantaged families across Northern Ireland & Lincolnshire Coast

Stuart Mitchell

The Digital Poverty Alliance (DPA) have expanded their Tech4Families scheme to help drive digital inclusion by connecting disadvantaged families across Northern Ireland and Lincolnshire Coast with laptops and digital access. The scheme consists of microdonations from customers of Currys, allowing the DPA to purchase new laptops for children experiencing digital poverty. Parents are able to apply online or via a dedicated text line, and the successful families will receive a laptop and resource pack. The scheme was initially launched in September 2022, targeting five key areas in the UK including…

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Currys Takes Refurbished Tech Online

Stuart Mitchell

The UK’s leading technology retailer, Currys, has announced that it is trialling sales of refurbished technology on its website. With customer demand being driven by a growing eco-consciousness amongst the British public, as well as the financial challenges of the cost-of-living squeeze, Currys started selling cheaper, pre-owned mobiles, laptops and Chromebooks on currys.co.uk in November 2022. Sales of second-hand items have boomed since the trial began, with 80% of the refurbished product lines selling out within the first week of sales. Refurbished laptops are in particularly high demand – without…

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Currys celebrates diversity within the gaming industry with Jungle Creations content partnership 

Stuart Mitchell

Currys launches a month-long content partnership with Jungle Creations titled Currys. The home of gaming, brokered by Spark Foundry and SPP Media.   The gaming community is currently made up of people of any age, ethnicity, gender and background. However, there are still pervasive stereotypes around the attributes of the ‘average’ gamer. This campaign celebrates the diverse modern gaming community and shows that whatever kind of a gamer you are, Currys is the home for you. Our research, compiled by our gaming proposition Publicis Play, shows that 46% of gamers are…

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