Tag: Currys

Blown away by customer service: Currys’ 2024 Channel 4 Diversity in Advertising Award campaign hits screens

Stuart Mitchell

Currys launches its 2024 Channel 4 Diversity In Advertising Award campaign, ‘Sigh of Relief’, which places inclusivity and accessibility at the heart of the narrative. It will be backed by £1 million of advertising space across Channel 4. The concept focuses on the in-store experience of three customers with accessibility needs when shopping for tech appliances. Seeking to resonate with the experience that many people with disabilities face when shopping, the ad maintains Currys comedic and hyperbolic ‘Beyond Techspectations’ style by featuring an over-exaggerated sigh of relief when their needs…

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Currys and Deloitte Join Forces to Push Tech Recycling

Stuart Mitchell

Currys is excited to support Deloitte’s new ‘Recycle for Good’ launch, empowering Deloitte’s 25,000 UK people to recycle their old tech and electricals at Currys stores. Many people recognise that recycling tech is the right thing to do1 and so Deloitte has drawn on the support of the UK’s number one retail tech recycler, Currys, to assist. Supporting a circular economy Deloitte’s sustainable consumer research found that the majority (59%) of consumers said they are more committed to reducing their waste than the year before2. However, according to Material Focus…

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Currys and Microsoft Press Play on Xbox Console Repairs

Stuart Mitchell

Currys and Microsoft are pleased to announce that in the UK & Ireland, players can have their Xbox consoles repaired at Currys, including all Xbox Series X|S console options. Leading the way in giving technology a longer life, Currys is the first ever Xbox Authorised Service Provider (ASP) in the UK & Ireland and is excited to expand its expert repair services to Xbox. This follows the success of the Surface partnership which allows customers to get their laptops repaired at Currys. Consumers will benefit from Currys’ tech expertise, regardless…

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Currys and AMV BBDO named winners of Channel 4’s Diversity in Advertising Award 2024

Stuart Mitchell

Currys and AMV BBDO have been announced as the winners of Channel 4’s 2024/2025 Diversity in Advertising Award.  Their campaign, ‘The Sigh of Relief’, which embeds inclusive practices at the heart of the creative, will receive £1 million of advertising space across Channel 4 next year which will showcase the relief disabled customers feel when they have their needs immediately understood in safe spaces. In addition, the four runners-up are being offered the opportunity to secure match funding to get their entries on air. ‘The Sigh of Relief’ was chosen…

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Currys UK&I and Pennies hit £1 million fundraising milestone for charities

Stuart Mitchell

Currys is delighted to announce it has raised over £1 million for charity from customer micro-donations since partnering with the award-winning UK fintech charity Pennies. The partnership has raised money for a number of charities including current partners, the Digital Poverty Alliance in the UK, and My Canine Companion in ROI. Customers are invited to make a micro-donation via the card terminal screen when they pay for their purchase in-store. They are offered a simple and discreet ‘yes or no’ option to donate if they wish. The milestone was reached after…

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