Tag: diversity

Nike celebrates the LGBTQ community with new BETRUE collection

Stuart Mitchell

Nike is to celebrate the LGBTQ community with this year’s BETRUE collection that supports inclusion on and off the field of play. Nike’s website states “Nike believes in the passion and pursuit of sport by all athletes, a message articulated in the EQUALITY initiative that launched last February”. BETRUE started in 2012 with a grassroots effort led by passionate Nike employees. To connect with the LGBTQ community in a personalized way, they made a few styles with NIKEiD in celebration of Pride month. United by a common mission to innovate…

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Airbnb looks to recruit more female and non white creatives

Stuart Mitchell

Airbnb’s Chief Marketing Officer, Jonathan Mildenhall, has tweeted a note to creatives asking for women and “creatives of color” to meet with him at the Cannes Lions International Festival of Creativity this June. The most diverse brand needs the most diverse creative team. Visit https://t.co/EPdJHPWqQa to see how you can join us. #CannesDoDiversity — Jonathan Mildenhall (@Mildenhall) May 22, 2017 The link on the tweet goes to their site which states: “Going to Cannes Lions this year? The most diverse brand needs the most diverse creative team. If you’re a…

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Coca Cola aim for inclusion with new ad

Stuart Mitchell
coca cola

Soft drinks maker Coca-Cola Co have launched a gay-friendly ad for their “Taste the Feeling” campaign which has won praise for diversity and inclusion. On a hot summer day, a brother and sister scramble to win the affection of the family “pool boy” by grabbing an ice-cold Coca-Cola from the fridge and racing outside. But, to their surprise, mom gets there first. “For fans who enjoyed ‘Brotherly Love’ last year, this brings a different take on sibling rivalries,” Rodolfo Echeverria, Coke’s VP of global creative and connections said. “We wanted to position…

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Unilever continues to backs diversity with new Magnum ad

Stuart Mitchell
Magnum-diversity

Unilever continue their ongoing commitment to promote diversity with their new ad for their Magnum ice cream range, ‘The Ceremony’. The film is currently on air in Australia and will be rolling out in other markets. The ad is designed to inspire people to experience more pleasure by being true to themselves. The soundtrack is a cover of Bob Marley’s Is This Love, performed by Corinne Bailey Rae. ‘The Ceremony’ was created by Lucas Reis, Tomás Ostiglia, André Toledo and Hetu Negri at Lola MullenLowe, and directed by Martin Werner…

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