Tag: DMA

Coronavirus has increased brands compassion

Stuart Mitchell

A new survey by the Data & Marketing Association (DMA) has found that brands have become more compassionate in 2020. The majority of senior marketers (74%) surveyed said their brands or clients have shown more compassion and thoughtfulness amid the pandemic – this included 14% who said this increased, with just 6% reported this happening less. Over 220 senior data and marketing professionals, who judged this year’s DMA Awards, reported their experiences had been difficult, but that these challenging times have led to an increase in thoughtful marketing. “The pandemic…

Read More

Revenues down by a third ahead of key holiday season

Stuart Mitchell

Despite announcements of additional government support and positive early signs on a variety of potential vaccines, businesses concerns rise ahead of a challenging holiday season. The latest figures from the ongoing ‘Coronavirus – The Impact on Business’ survey – conducted by the Data & Marketing Association (DMA) – suggest the optimism felt over the summer months may have dissipated slightly. The estimates of revenue decline amid the pandemic had improved over the summer, from a low of almost half (-47.2%) in May to around a quarter in September (-27.9%). However,…

Read More

Covid-hit businesses call for pragmatic approach to secure historic UK-EU agreement – CBI, DMA & trade associations

Stuart Mitchell

The CBI, DMA and 70 other trade associations and professional bodies representing 190,000 businesses and 7 million employees are calling for politicians on both sides to carve a path towards a deal. Sectors from automotive to aviation, chemicals to creative industries, and farming and food to pharmaceuticals – are united: securing a quick agreement matters greatly for jobs and livelihoods. Clarity on an ambitious deal will turbo charge business preparations and increase confidence in the U.K. as a place to invest. Crucially, it will also help ease the sustainable implementation of…

Read More

Door drop engagement remains strong according to DMA research

Stuart Mitchell

Once through the letter box, the average door drop is seen by 1.05 people in the home and interacted with about 3 times per item (2.80 on average) – according to the latest research infographic from the Data & Marketing Association (DMA). The latest insights from JICMAIL show that despite the slight reduction in the number of items households are receiving, the reach and frequency for these mail items remain strong. The reach, that’s the number of people in a household who have been exposed to the door drop, is…

Read More

DMA’s latest Coronavirus survey reveals first signs of recovery, but with redundancies warning

Stuart Mitchell

The Data & Marketing Association (DMA) has published the results of its fifth ‘Coronavirus – The Impact on Business’ survey revealing the first signs of recovery. about job retention. But despite these early indications concerns about difficult staffing decisions in the coming months also see a significant increase. Data and marketing professionals estimate their trading revenues improved from down 44% in June to down 34% in July. While being down by a third is still a long way from normal trading, it will be welcomed by many who responded voicing…

Read More