Tag: DMA

DMA launches Student Membership to improve employment prospects of emerging talent

Stuart Mitchell

The Data & Marketing Association’s (DMA) talent function, DMA Talent, has launched a new Student Membership package to help improve the employment prospects of young talent. The impact of Brexit and coronavirus on businesses will likely be felt for many years. This has and will continue to affect the employment prospects of the next generation of talent. To help emerging talent transition to the workplace, DMA Student Membership will offer students and apprentices 24/7 access to online learning platforms, exclusive networking opportunities, and a head start for forging a successful…

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“Signs of positivity, but the road to recovery will take time” says DMA CEO

Stuart Mitchell

A year on from the first UK-wide lockdown, the latest results from the ‘Coronavirus – The Impact on Business’ survey series – conducted by the Data & Marketing Association (DMA) – reveals some positivity for businesses looking forward, but also a long road to fully recover from the challenges of the last 12 months. According to the latest survey, conducted in March 2021, the majority of businesses (70%) are still being negatively impacted by the pandemic. However, those reporting the economic impact as extremely negative has almost halved – from…

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DMA makes new appointments to its Board of Directors

Stuart Mitchell

The Data & Marketing Association (DMA) have announced the appointments of Tony Miller, Marketing Director of WW (formerly known as Weight Watchers) and Mandy Merron, Partner at Moore Kingston Smith to the DMA Board. Commenting on the appointments, Stephen Maher, Chair of the DMA Board and CEO of MBA said: “The DMA champions the way marketing should be done, responsibly, sustainably and creatively – always led by customer-first principles and driven by people who truly believe in these values. Tony and Mandy’s experience and commitment to the data and marketing…

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Just two-thirds of marketers believe their data quality practices are good enough

Stuart Mitchell

The Data & Marketing Association (DMA) and Validity have published the ‘Email Data Quality: Compliant, Correct and Complete’ report. The report highlights the importance most marketers place in data quality and its three core tenets of compliance, correctness, and completeness. The report reveals that the majority of organisations monitor data quality (77%) and agree that it’s a very important part of their email marketing programme (62%) – or at least moderately important (33%), with just 6% saying it is unimportant. However, just two-thirds of marketers (67%) rate their organisation’s level…

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Diversity is industry’s biggest challenge

Stuart Mitchell

According to the Data & Marketing Association’s (DMA) latest research, diversity and inclusion has been cited by senior professionals as the data and marketing industry’s biggest challenge. When asked about the key challenges facing the data and marketing industry in the coming years, ‘diversity and inclusion’ was mentioned by nearly two thirds of professionals (62%) as the biggest issue. Followed closely by ‘recovering from the coronavirus pandemic’ (59%) and a need to ‘build more ethical approaches to data’ (50%). At this year’s DMA Awards, over 200 senior data and marketing…

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