Some thoughts about ethical marketing and politics

There’s a few interesting questions with regards to politics and ethical marketing. I think, as an industry that marketing tends to be apolitical, as are many businesses after all you need customers and often their politics needn’t come into it. Arguably ignoring politics can come back and bite you though I have seen an argument that the downfall of Bell Pottinger was based on their choice to ignore politics. There are a few interesting questions that come up when you are working to be an ethical marketer. There are the…

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