Tag: Dove

Dove makes industry-leading global plastic commitment

Stuart Mitchell

Dove, one of the largest and best-loved beauty brands in the world, unveils new initiatives to accelerate the global beauty industry’s progress to address plastic waste. Through a combination of alternative packaging materials, recycled plastic and investing in refill technology, Dove is driving a movement to create a new value for plastics and reduce the volume of plastic it produces. As one of the biggest known reduction plans of its kind in the beauty industry, the amount of virgin plastic Dove will save globally per year would be enough to…

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Shonda Rhimes And Dove Call On Brands To Take Responsibility For Images They Use In Media And Advertising

Stuart Mitchell

Shonda Rhimes and Dove, together with partners Getty Images and Girlgaze called on the industry at Cannes to step-up and take responsibility for the images they use in media and advertising as part of the panel Time to Step Up: Smashing Beauty Stereotypes. The ambition was simple – to encourage the industry to accelerate the change and to challenge stereotypes and beauty norms, highlighting the serious impact pressure from media and advertisers is having on women’s wellbeing. The move follows the recent launch of Project #ShowUs – the world’s largest…

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Project #ShowUs: Dove’s disruptive new partnership to shatter stereotypes

Stuart Mitchell

I have copied this from the Unilever website as I felt it might be of interest to some of our readers. This is (c) to Unilever and is from their website here. In partnership with the largest international stock photo distributor, Getty Images, and Girlgaze – a collective of female-identifying and non-binary photographers – Dove is building the world’s largest stock photo library of its kind. The move builds on its commitment to share a more inclusive vision of beauty. A year in the making, the collection – currently 5,000…

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Getty Images has taken action with Dove, Girlgaze and women around the world to create Project #ShowUs

Stuart Mitchell

Getty Images, together with its partners Dove and Girlgaze, announces Project #ShowUs. With over 5,000 images, Project #ShowUs is the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes and is available now for the media and advertising industries to view, license and use in their next project or campaign. The ambition? To come together and put an end to the narrow definition of beauty consistently portrayed around the world, setting a new standard for the authentic, diverse and inclusive representation of women across…

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Dove and Kelly Rowland Release New Single “Crown” to Inspire Girls’ Hair Confidence

Stuart Mitchell

Tyrelle Davis and Faith Fennidy, both 11-years old, made headlines when they were sent home from school because of their hair extensions. Eleven-year-old Jorja Orrick was bullied for having short hair, which prompted her sister Sarah to cut her own locks in solidarity. With real stories like these and a history of helping young girls build self-esteem, Dove was inspired to join forces with Kelly Rowland to write and produce an original song titled, “Crown” — a power anthem that aims to break down the narrow definition of beautiful hair…

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