Tag: Dove

Unilever supports calls for a worldwide animal testing ban on cosmetics

Stuart Mitchell

Unilever has announced its support for a global ban on animal testing for cosmetics as part of an ambitious new collaboration with animal protection leader Humane Society International (HSI). David Blanchard, Chief Research and Development Officer at Unilever, explained, “Animal testing for cosmetics has been banned in the EU since 2013, and we hope that an adoption of similar bans in other countries will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world.” Unilever will support HSI’s…

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Dove & the YMCA launch #IPledgeToBeReal Campaign

Stuart Mitchell

People across the country have been urged to show their real-selves this summer after new figures reveal that celebrities and people on social media put the most pressure on young people to look ‘perfect’. The YMCA spoke to more than 1,000 young people aged 11 to 16 years-old about body image expectations, with 58% of those saying celebrities are responsible, while 52% blamed people on social media. The pressure to look ‘perfect’ especially increases among older young people, with 62% of 15 to 16 year-olds admitting pressure about their looks…

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Dove Launches the ‘No Digital Distortion Mark’ – an Initiative to Further Commit to Differentiating Real, True and Accurate Imagery

Stuart Mitchell

Beginning in July 2018, Dove is taking another step in ensuring beauty is a source of confidence and not anxiety with the launch of a ‘No Digital Distortion Mark’. The Mark will roll out across all branded content globally beginning in July with deodorant campaigns leading the initiative. By January 2, 2019, the mark will be incorporated into all static imagery showcasing women, across print, digital and social and will represent that the image is not distorted. Dove will be held accountable to only show accurate and genuine portrayals of…

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Dove Announces Global Partnership With Cartoon Network’s Steven Universe to Build Self-Esteem and Body Confidence in Young People Using Mainstream Entertainment for the First Time

Stuart Mitchell

Dove announces a two-year global partnership with Cartoon Network’s Steven Universe to educate young people on body confidence through the cartoon’s themes of inclusivity and empowerment, world and characters – going directly to them in a medium they know and love, something that has never been done before. This pioneering collaboration comes from the Dove Self-Esteem Project which has been helping young people build self-esteem and body confidence through educational programmes since 2004. The project is based on the knowledge that over half of girls do not have high body…

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Dove and Shonda Rhimes Release “Meet Diana”

Stuart Mitchell

“I’m not interested in hiding it,” says Diana Wright, the subject of the latest film from Dove Real Beauty Productions, referring to her prosthesis. “It’s beautiful. It’s me – and it doesn’t hold me back. In fact, when I look at it I’m reminded that beauty is perseverance in the face of adversity. Beauty is strength. Beauty is confidence. I want my girls to know that.” Dove Real Beauty Productions and Creative Director Shonda Rhimes have teamed up to release their third film together titled “Meet Diana.” The 3-minute video…

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