Dove & the YMCA launch #IPledgeToBeReal Campaign

People across the country have been urged to show their real-selves this summer after new figures reveal that celebrities and people on social media put the most pressure on young people to look ‘perfect’. The YMCA spoke to more than 1,000 young people aged 11 to 16 years-old about body image expectations, with 58% of those saying celebrities are responsible, while 52% blamed people on social media. The pressure to look ‘perfect’ especially increases among older young people, with 62% of 15 to 16 year-olds admitting pressure about their looks…

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