Tag: EASA

ICAS and EASA support the development of WFA global guidance on environmental claims

Stuart Mitchell

The World Federation of Advertisers (WFA), has issued a global guidance on environmental claims at the Global Marketer Week in Athens which details principles and global best practice to help brands ensure that environmental claims are credible to consumers and can be backed up if they are challenged. The guidance will also be used by agencies across the world. The global agency alliance VoxComm was involved and has supported this important initiative. The guidance therefore represents a consensus across the global industry and industry regulators of what the core elements…

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ICAS & EASA Publish Report on Advertising Self-Regulation in times of COVID-19 – Marketing in the time of covid-19

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) and the European Advertising Standards Alliance (EASA) released a report today on Advertising Self-Regulation in times of the COVID-19 pandemic. The report provides an insight into the challenges and actions taken by the ICAS and EASA Self-Regulatory Organization (SRO) members since the start of the pandemic. All SROs needed to adapt the way they operate to protect first and foremost their employees and follow the legal measures in place to combat the spread of the virus. At the same time, they ensured that essential…

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ICAS, EASA and CONARED Statement on the Importance of Responsible Advertising and COVID-19

Stuart Mitchell

ICAS, EASA and CONARED have issued a joint statement on the importance of responsible advertising and COVID-19. This year we are facing an unprecedented international crisis due to the spread of the COVID-19 virus. Alongside the human tragedy, the global economy is severely impacted and consumers and businesses across many industries are suffering as a result of this latest outbreak. Countless companies, including marketers, agencies and the media, have been extremely creative and supporting governments and people in these difficult times through public service ads, providing information, free resources, products and…

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