ICAS and EASA support the development of WFA global guidance on environmental claims

The World Federation of Advertisers (WFA), has issued a global guidance on environmental claims at the Global Marketer Week in Athens which details principles and global best practice to help brands ensure that environmental claims are credible to consumers and can be backed up if they are challenged. The guidance will also be used by agencies across the world. The global agency alliance VoxComm was involved and has supported this important initiative. The guidance therefore represents a consensus across the global industry and industry regulators of what the core elements…

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ASA statement on the regulation of environmental claims and issues in advertising

The ASA/CAP have released a post called: ASA statement on the regulation of environmental claims and issues in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA recognises that as governments set new and ambitious targets and as the scale of the challenge to avoid catastrophic climate change becomes ever clearer, advertising and, by extension, ad regulation needs to play its part…

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CAP – Misleading by emissions? Environmental claims and the CAP Code

The ASA/CAP have released a post called: Misleading by emissions? Environmental claims and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The 5th of June 2021 is World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  The environment is currently high on the ASA’s agenda, with our Climate Change and the Environment project taking…

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