The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviors says a new global report by Effie Worldwide. The report, titled ‘Making Effectiveness Happen’, surveyed 170+ leaders and senior marketers across the industry at the world’s most effective companies, including ranked top performers in the Global Effie Index and Global Best of the Best Winners, with the aim of getting a deeper understanding of how to put effectiveness into action. The Report’s key findings include:– Only 1 in 3 respondents feel they have a mature,…
Read MoreEffie Worldwide Report Shows Humanity Lies at the Heart of Effectiveness
