Cadbury’s has released Memory Bar Boxes as part of partnership with Alzheimer’s Research UK, their release is below:
Cadbury is sending out thousands of specially launched Memory Bar Boxes, as part of our partnership.
Featuring the six limited-edition retro Dairy Milk bars, these boxes have been designed to support people living with dementia by stimulating conversation and supporting memory activities.
Find out more and apply for your own Memory Bar Box
This is part of Alzheimer’s Research UK’s wider partnership with Cadbury, to help accelerate our progress towards a cure – so we can stop dementia from ever putting our precious memories at risk.
Find out how you can support us
Our supporter Layla Andrews and her mum Karen, who is living with dementia, featured in a new film to launch the Memory Bar Boxes.
Layla said:
“It’s really tough to see the impact dementia has on my mum. Mum struggles with technology, reading and writing and being able to recognise money which is tough given she used to be a bursar at a school. But she is still able to do so much like walking her dog and swimming. We also make time to connect and that is why this campaign from Cadbury is so important, as it gives us and others the opportunity to reflect on our shared memories over the years.
“I’m proud to be part of this campaign and to raise further awareness for Alzheimer’s Research UK as it continues to work towards finding a cure for dementia.
Samantha Benham-Hermetz, Executive Director of Policy and Communications at Alzheimer’s Research UK, said:
“We are so excited to be working with Cadbury on these Memory Bar Boxes, as part of our partnership. They are such a special way for people with dementia and their loved ones to reminisce together, and we’re delighted that thousands of people will benefit from them.
“Our partnership with Cadbury is also helping to put a much-needed spotlight on dementia and driving forward Alzheimer’s Research UK’s work towards a cure. It is more important than ever that we continue progress towards new treatments, as this is our best chance of putting a stop to the heartbreak of dementia. But we can’t do this alone. We are so grateful to Cadbury for standing with us and everyone affected by dementia.”
The reason for the creation of these boxes is because over the years, Cadbury has received lots of requests for retro packaging and archive material, to support with these activities.
One activity which has been suggested as being beneficial to people living with dementia as well as carers is Reminiscence Therapy, which involves discussing memories and past experiences using tangible prompts such as photographs or nostalgic items to evoke memories and to stimulate conversation.
Elise Burditt, Senior Marketing Director at Cadbury, comments:
“As Cadbury turns 200 this year, there has been great excitement in celebrating the longstanding relationship between the brand and the British public. 200 years of products that have become part of our culture in life moments big and small. As part of the celebrations, we wanted to answer special requests that had been coming from care homes, dementia support groups and members of the public over the years, for nostalgic Cadbury wrappers and posters, which could provide a sense of comfort and connection to those living with dementia.
“Earlier this year, we announced our partnership with Alzheimer’s Research UK and released limited-edition Dairy Milk bars featuring iconic designs from 1915 to present day. And now those bars feature within these Memory Bar Boxes, which will be sent around the country to people affected by the condition. We are also donating £200,000 to support Alzheimer’s Research UK’s search for a cure for dementia and their work to drive awareness of the condition.”
