Tag: electric vehicles

CAP – Being roundabout when advertising hybrid and electric vehicles can fuel complaints

Stuart Mitchell

The ASA/CAP have released a post called: On the road again: Being roundabout when advertising hybrid and electric vehicles can fuel complaints. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the sale of electric vehicles (EVs) and hybrids set to accelerate, the messaging in their advertising is increasingly important to consumers.  With electrified powertrains appearing in a number of different types of vehicle,…

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323 million electric vehicles will be on the roads by 2040

Stuart Mitchell

Electric vehicle (EV) sales are expected to reach 45 million units per year by 2040, with a total global EV stock of 323 million, according to new research from Wood Mackenzie. Both projections have been revised down 2% when compared to Wood Mackenzie’s pre-coronavirus forecast, with the pandemic delaying total vehicle sales by two years. Responses to the pandemic from China and Europe have strongly supported a green recovery, whereas the US response has not been as favourable to transport electrification. “Despite EV stock growing to 35 times its current…

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Lyft Announces Commitment to 100% Electric Vehicles by 2030

Stuart Mitchell

Major US ridesharing company Lyft, Inc. has announced on their blog an ambitious commitment to reach 100% electric vehicles on the Lyft platform by 203. I have included the blog below.  The year 2020 will go down in history as an inflection point for humankind. The challenges we face today, from the global climate crisis that is ravaging our planet, to the global pandemic that is ravaging our lives, to the global rage at injustice that is ravaging our communities, remind us at once that we are human, and humans…

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UPS Invests in Arrival, Accelerates Fleet Electrification With Order of 10,000 Electric Delivery Vehicles

Stuart Mitchell

UPS has said its venture capital arm, UPS Ventures, has completed a minority investment in Arrival, which makes electric vehicle (EV) platforms and purpose-built vehicles that offer a highly competitive value proposition when compared with both traditional internal combustion engine vehicles, as well as existing EVs. Along with the investment in Arrival, UPS also announced a commitment to purchase 10,000 electric vehicles to be built for UPS with priority access to purchase additional electric vehicles. UPS will collaborate with Arrival to develop a wide range of electric vehicles with Advanced…

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Ørsted switches to electric vehicles

Stuart Mitchell

Over the past decade, Ørsted has transformed its energy generation from fossil fuels to renewables faster than any other energy company. The company has reduced its carbon emissions from energy generation by 83% and is well on track to meet its target of a 98% reduction of carbon emissions by 2025. Now, Ørsted is taking the next step in the battle against carbon emissions by committing to phase out diesel- and petrol-powered vehicles in the company’s car fleet and replacing them with electric vehicles (EVs), including battery-powered and hybrid vehicles.…

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