The ASA/CAP have released a post called: How to push the envelope (without breaking the rules). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Rule 2.1 in the CAP Code states that marketing communications must be obviously identifiable as such. But when it comes to direct marketing, what about the envelope in which the marketing communication is contained? We’ve folded the key points into…
Read MoreCAP – How to push the envelope (without breaking the rules)
