Tag: equality

CBS And ANA New Multi-Pronged Partnership Supporting #SeeHer Initiative

Stuart Mitchell

CBS Corporation and the Association of National Advertisers (ANA) have announced a new multi-pronged partnership supporting the #SeeHer initiative and its mission to accurately portray girls and women in media. The goal of #SeeHer is for women and girls, by 2020, to see themselves reflected as they truly are. Working with #SeeHer, CBS will deliver on-air, online, and behind-the-scenes opportunities to promote the initiative’s mission, joining in the fight against conscious and unconscious gender bias in advertising and media to change how the media represents women and young girls. “This…

Read More

Pinterest launches “Right The Ratio” Equality Campaign

Stuart Mitchell

Pinterest has launched its new ‘Right the Ratio’ campaign, on the 23rd of August to honour Women’s Equality Day. The Campaign was created by Pinterest’s in-house creative team The Studio and in partnership with creative agency Grow. The Campaign is aimed at bringing attention to the gender and diversity gaps within the tech industry. Pinterest stated in a blog post: “Our mission at Pinterest is to help people discover and do what they love. And whether that’s finding a new hobby or getting ready to tackle the next career move,…

Read More