Fairy’s latest innovation will enable the brand to evolve this incentive to find greater value in the dish-care category: saving energy, reducing the cost of energy bills in the homes of families across Europe, and, importantly, helping consumers reduce their carbon footprint whilst dishwashing. A vision with the potential to cut dishwashing’s carbon footprint by up to 60% (when washing-up) and 33% a year (using a dishwasher). Fairy’s product innovation and continued sustainability focus sits alongside the latest findings of the products’ LCA results. Research verified by independent parties to…
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Leading Consumer Brands Ariel, Pantene and Fairy Accelerate Journey to Deliver P&G’s Ambition 2030
The Procter & Gamble Company has announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals. P&G is driving the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging (polyethylene terephthalate – PET) and its Ariel Liquid detergents bottles (partnership for the supply of recycled high-density polyethylene – HDPE). Furthermore, the company is celebrating notable distinctions in its effort to lead the industry in packaging, sorting, and post-consumer recycled resin supply with the HolyGrail intelligent packaging project,…
Read MoreLeading Consumer Brands Ariel, Pantene and Fairy Accelerate Journey to Deliver P&G’s Ambition 2030
Procter & Gamble Company has announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals. P&G is driving the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging (polyethylene terephthalate – PET) and its Ariel Liquid detergents bottles (partnership for the supply of recycled high-density polyethylene – HDPE). Furthermore, the company is celebrating notable distinctions in its effort to lead the industry in packaging, sorting, and post-consumer recycled resin supply with the HolyGrail intelligent packaging project, winner…
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