Tag: Fairy

Changing dishwashing habits can help save more than 3.5 million tonnes of CO2 in Europe

Stuart Mitchell

Fairy’s latest innovation will enable the brand to evolve this incentive to find greater value in the dish-care category: saving energy, reducing the cost of energy bills in the homes of families across Europe, and, importantly, helping consumers reduce their carbon footprint whilst dishwashing. A vision with the potential to cut dishwashing’s carbon footprint by up to 60% (when washing-up) and 33% a year (using a dishwasher). Fairy’s product innovation and continued sustainability focus sits alongside the latest findings of the products’ LCA results. Research verified by independent parties to…

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Leading Consumer Brands Ariel, Pantene and Fairy Accelerate Journey to Deliver P&G’s Ambition 2030

Stuart Mitchell

The Procter & Gamble Company has announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals. P&G is driving the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging (polyethylene terephthalate – PET) and its Ariel Liquid detergents bottles (partnership for the supply of recycled high-density polyethylene – HDPE). Furthermore, the company is celebrating notable distinctions in its effort to lead the industry in packaging, sorting, and post-consumer recycled resin supply with the HolyGrail intelligent packaging project,…

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Leading Consumer Brands Ariel, Pantene and Fairy Accelerate Journey to Deliver P&G’s Ambition 2030

Stuart Mitchell

Procter & Gamble Company has announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals. P&G is driving the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging (polyethylene terephthalate – PET) and its Ariel Liquid detergents bottles (partnership for the supply of recycled high-density polyethylene – HDPE). Furthermore, the company is celebrating notable distinctions in its effort to lead the industry in packaging, sorting, and post-consumer recycled resin supply with the HolyGrail intelligent packaging project, winner…

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