Tag: Fake News

Facebook Starts Blocking Ads from Pages that Repeatedly Share False News

Stuart Mitchell

Satwik Shukla, Product Manager & Tessa Lyons, Product Manager of Facebook have posted a blog post highlighting new Facebook plans for dealing with pages which repeatedly share false news. We are in a society where fake or false news has become one of the phrases of 2017 and there is becoming more and more pressure on media companies to do something about it. The post reads: “Over the past year we have taken several steps to reduce false news and hoaxes on Facebook. Currently, we do not allow advertisers to…

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Vodafone blocks advertising on hate speech and fake news outlets worldwide

Stuart Mitchell

On the 6th June Vodafone announced new global rules intended to prevent its advertising from appearing within outlets focused on creating and sharing hate speech and fake news. The update to the Group’s existing policy on advertising transparency and integrity is set out below. The new rules – which are now in effect – include Vodafone’s definition of hate speech and fake news for the purposes of determining whether or not a particular outlet should carry Vodafone advertising. There is no change to Vodafone’s policy on network access to the…

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Fox Admits Fake News Marketing Campaign “Got it Wrong”

Stuart Mitchell

Marketing has often been accused of exaggerating the truth. One of the tenets of ethical marketing for most ethical marketing professionals is that they will tell the truth. Ethical marketers look to be honest in their campaigns and will try to be honest and upfront with their customers. It is interesting that this week, a campaign has done almost the opposite of that. The campaign utilised fake news in what some have said is an unethical way. The film, from director Gore Vebinski, is A Cure For Wellness. It is…

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