Sport England and FCB Inferno launch first of new UGC ‘Join the Movement’ films to inspire the nation

Earlier this month, Sport England and creative agency FCB Inferno launched a national campaign to inspire people to stay active at home during the coronavirus (COVID19) outbreak, inviting the public to share their own experiences and join the movement online using the hashtag #StayInWorkOut. This week sees the release of a film showcasing some of the most imaginative at home exercises the campaign has inspired. Backed by the Department for Digital, Culture, Media & Sport (DCMS) and funded by The National Lottery, the 30 and 60-second films can be seen…

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Barnardo’s and FCB Inferno launch new ‘Believe In Me’ awareness-raising film

The second of Barnardo’s ‘Believe In Me’ awareness-raising adverts launches today, highlighting the issue of child sexual abuse. The advert is designed to shine a spotlight on Barnardo’s tireless work; every year they support thousands of children and young people who have been sexually abused and exploited. This crucial work wouldn’t be possible without the support of the public. The advert, which focuses on Barnardo’s specialist support for young people affected by sexual abuse or exploitation, will air for the first time tonight. It shows a young girl looking nervous…

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Barnardo’s uses CGI to highlight support services in hard-hitting TV ad campaign

Computer-generated hyenas symbolising the fear and anxiety felt by bullied children feature in a ground-breaking new Barnardo’s TV advert to be broadcast this evening. The advert, which highlights the charity’s mental health support services, aired for the first time on 3rd September on Channel 4. Depicting a 12-year-old girl feeling distressed and afraid when at school, walking home and in her home via her phone in her bedroom. Through the advert the audience can see that that, because of social media and with most children owning smartphones and other devices,…

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We Are Undefeatable: a major new campaign to support people with long-term health conditions to be active

An inspiring new campaign – We Are Undefeatable – is being launched to support the one in four (15 million) people in England who live with one or more long-term health conditions, such as diabetes, cancer, arthritis and Parkinson’s. By recognising the unique barriers people with health conditions face, the campaign aims to help people build physical activity into their lives, by hearing from others who have become more active through the ups and downs of living with their condition. Individuals living with a long-term health condition are twice as likely to…

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FCB Inferno and The Big Issue launch Pay It Forward: creating the world’s first resellable magazine

The Big Issue has enlisted the help of celebrities including Gary Lineker, Roger Daltrey and Vincent Kompany to announce the launch of Pay It Forward, which turns The Big Issue into the world’s first resellable magazine. The system, created by creative agency FCB Inferno and powered by Monzo, means each magazine can be sold-on each time after its been read, doing good wherever it goes.  Each magazine will come with its own scannable QR code, that allows readers to pass the magazine onto a friend, who can scan the code…

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