Tag: FCB

FDA & FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox

Stuart Mitchell

FCB New York, in partnership with FDA, have announced that it has launched the newest evolution of “The Real Cost” youth tobacco prevention campaign. This latest initiative brings the dangers of cigarette addiction to life in a horrifying new video game, available on Xbox. This new initiative targets youth ages 12-17 who are either open to trying cigarettes or are already experimenting. This target regularly plays video games, so to allow these teens to experience, firsthand, the grave and addictive consequences of smoking, FCB created the “One Leaves” console game…

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World’s first Auto Ball Checker a hit globally

Stuart Mitchell

FCB and Testicular Cancer New Zealand have unveiled the ‘Testimatic’, the world’s first Auto Ball Checker that is causing a stir across the globe. The device allows men to have their testicles checked for irregularities and lumps without the awkwardness of being face-to-face with a doctor. Men step up to the Testimatic, pull the curtain, drop their pants and wait for a Urologist or GP to reach through a small opening to check their testicles. The whole process only takes 30 seconds. Launched at the New Zealand expo, Big Boys…

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Happiness and the Belgian Foundation Against Cancer Give Skin Cancer a Voice

Stuart Mitchell

Been to a tanning salon recently? If so, you’ll know that most modern sunbeds are equipped with a voice guide – a gentle, female voice guiding you though your session. The Belgian Foundation Against Cancer and Happiness, an FCB alliance, decided to seek out the Dutch voice-over actress who provides the guidance inside thousands of sunbeds in Belgium, and discovered that her name is Jolanda van Cooten, a voice actress from the Netherlands. They got in touch with Jolanda and convinced her to use her voice for a greater good…

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Getty Images Transforms Iconic Watermark Into Support for Global Water Issues on World Water Day

Stuart Mitchell

Getty Images, a world leader in visual communication, today released a unique collection of images – Watermarks for Water – kicking off an initiative that aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. When a collection image is licensed at www.watermarksforwater.com, the watermark that highlights the global water crisis is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Getty Images worked with the Chicago office…

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FCB campaign for HPA is one of the most twisted takes on moderation you’ll see

Stuart Mitchell

FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point – a moment when ‘fun night out’, turns into ‘one too many’. What’s the point of an epic night out, if you’re too drunk to remember it? It’s in this moment that the ‘Department of Lost Nights’ step in. They’re glitchy, overall-clad removal men from another dimension (resembling what can only be…

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