Tag: gender pay gap

Women work for free for more than two months every year – says OLX in its latest campaign

Stuart Mitchell

Women and men should be treated equally at work. Competence has no gender and should be the only one to decide on pay, the right of promotion or responsibility. OLX Poland speaks about this in a provocative campaign. OLX for the International Women’s Day from 180heartbeats + Jung v Matt on Vimeo. Gender equality in the workplace is its main message. – There has been a longstanding mainstream debate on equality at work, which raises awareness of the scale and importance of the problem. OLX is the largest job advertisement…

Read More

Fairtrade draws attention to the gender pay gap in chocolate

Stuart Mitchell

Fairtrade’s campaign is shining a light on the exploitation experienced by women farmers. It calls on companies to pay living incomes to cocoa farmers by 2030 to meet the UN’s Global Goals to end poverty. New Fairtrade research reveals a large group of women are being left behind by the chocolate industry  Data shows women could be struggling on just 23p a day, well below the extreme poverty line of £1.40  After a hard day’s work these women still have to do most of the domestic chores – combining this with the…

Read More

S&P Global’s #ChangePays Showcases the Benefits of Greater Women’s Participation in the Workforce

Stuart Mitchell

S&P Global announced today the launch of #ChangePays, a campaign that combines the Company’s ability to provide unmatched essential intelligence with a goal to increase awareness of and advance the discussion around the benefits of greater inclusivity. Leveraging S&P Global’s data and insights, #ChangePays showcases the positive effects of greater women’s participation in the workplace on the financial markets and the possible future economic gains of closing the gender gap. #ChangePays is an element of S&P Global’s “Vital Statistics” Corporate Responsibility initiative, one way in which S&P Global is making a…

Read More

Secret Deodorant Launches New Star-Studded Campaign that Takes Aim at the Gender Pay Gap

Stuart Mitchell

Secret kick-starts a conversation around closing the gender wage gap with the launch of its “I’d Rather Get Paid” campaign, which centers around the reality that, while much progress for women has been made, women still aren’t paid equally to men. The film takes the form of a stylized “music video,” featuring cameos by a group of well-known advocates of equal pay, including: actress and activist Sophia Bush; actress Samira Wiley; journalist, activist and tastemaker Catt Sadler; soccer legend Abby Wambach; and 2x Olympic Gold Medalist, 3x WNBA Champion, Swin…

Read More

Barkley Launch The Scary Truth: The Wage Gap

Stuart Mitchell

When it comes to fueling conversations that bring attention to important topics, culturally relevant moments provide some of our favorite opportunities to speak up. US based creative agency Barkley have created a campaign to highlight gender age disparity. The following is from their website and talks about their campaign: So first, Happy Halloween, a holiday we have not only been celebrating in our offices since last week, but have been thinking about for a while as a moment to raise awareness for a seemingly unrelated issue. The Idea It’s no…

Read More