Tag: gender pay gap

Secret Deodorant Launches New Star-Studded Campaign that Takes Aim at the Gender Pay Gap

Stuart Mitchell

Secret kick-starts a conversation around closing the gender wage gap with the launch of its “I’d Rather Get Paid” campaign, which centers around the reality that, while much progress for women has been made, women still aren’t paid equally to men. The film takes the form of a stylized “music video,” featuring cameos by a group of well-known advocates of equal pay, including: actress and activist Sophia Bush; actress Samira Wiley; journalist, activist and tastemaker Catt Sadler; soccer legend Abby Wambach; and 2x Olympic Gold Medalist, 3x WNBA Champion, Swin…

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Barkley Launch The Scary Truth: The Wage Gap

Stuart Mitchell

When it comes to fueling conversations that bring attention to important topics, culturally relevant moments provide some of our favorite opportunities to speak up. US based creative agency Barkley have created a campaign to highlight gender age disparity. The following is from their website and talks about their campaign: So first, Happy Halloween, a holiday we have not only been celebrating in our offices since last week, but have been thinking about for a while as a moment to raise awareness for a seemingly unrelated issue. The Idea It’s no…

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PRCA look to launch new gender pay gap guidance soon

Stuart Mitchell

Francis Ingham MPRCA, Director General, PRCA, has commented on the industry and the gender pay gap issue: “The gender pay gap reporting deadline has passed and – while the legislation touches very few organisations in our industry – we now need to take the initiative and go above and beyond this minimum requirement. “Our joint work with PRWeek and Women in PR to gauge the industry’s views on voluntary disclosure overwhelmingly showed two things. One, that practitioners support positive action on the issue. Two, that 80% believe the threshold should…

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AKQA London Reveal Progress in their Gender Pay Gap Report

Stuart Mitchell

In April 2017, the UK Government introduced Gender Pay Gap transparency regulations designed to encourage large employers to take action to close the gap. AKQA London have have created a detailed report for their statutory Gender Pay Gap filing for April 2017, and they also include their most recent data at February 2018, which can be read here. When analysed, data from April 2017 shows there is a lower representation of women in senior leadership positions that attract higher levels of pay. Data from February 2018 demonstrates the progress the…

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MediaCom UK announce Gender Pay Gap

Stuart Mitchell

MediaCom, one of the world’s largest media agency networks, has announced its report on its Gender Pay Gap as required by UK law. Their report is as follows below: Gender Pay Gap FAQ What is The Gender Pay Gap? The Gender Pay Gap provides details of the gender balance within an organisation. It measures the difference between the average earnings of all male and female employees, irrespective of their role or seniority. How is The Gender Pay Gap different from Equal Pay? The Gender Pay Gap looks at the mean…

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