Tag: giffgaff

TikTok partners with giffgaff to create ‘first-of-its-kind’ end-to-end sustainable advertising campaign with Ad Net Zero

Stuart Mitchell

TikTok has launched a pioneering end-to-end sustainable advertising campaign with giffgaff and MG OMD, in partnership with Ad Net Zero. The TikTok x giffgaff Action 5 pilot, in alignment with Ad Net Zero’s Action Plan, blends creative excellence with environmentally responsible practices. Ad Net Zero is a global industry-wide initiative, launched by the UK’s Advertising Association, aimed at reducing the carbon emissions associated with advertising by supporting more sustainable products, services and behaviours. The campaign puts sustainability at the core of every stage of its development. At the heart of…

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Big Issue partners with giffgaff to give vendors phones to increase cashless payments

Stuart Mitchell

giffgaff is providing the Big Issue with 250 refurbished phones, which the organisation’s frontline teams are distributing to new vendors, enabling them to increase their cashless sales. This will be the Big Issue’s first ever phone partnership with a mobile network, and the first time that vendors will have access to phones equipped with Near Field Communication (NFC) technology, meaning they can take cashless payments directly using a smartphone, without the need for an additional card reader. This will make sales smoother and easier for vendors – as well as…

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