Tag: Global Alliance

New Global Principles of Ethical Practice in Public Relations and Communication Management announced

Stuart Mitchell

For the past six months, following a meeting in Madrid, a task force of leading public relations and communication management organizations has been exploring a new set of principles in ethical practice and exploring ways to promote ethical conduct. “Today, we are happy to announce that the members of the Global Alliance and IABC have agreed on sixteen principles that should be covered in every code of ethics for our profession. We are also happy to announce that these principles have the support of ICCO, the PRCA UK and PRCA…

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Global public relations associations commit to enhancing public trust through ethics

Stuart Mitchell

The current crisis in trust is diminishing the ability for institutions, governments and organisations to operate effectively in society. Fake news and an inappropiate use of automated communications in particular, erode trust and reputations in our institutions. To counteract this and take a leading position on the global practice of public relations, several professional associations met in Madrid to explore possible enhancements to their codes of ethics that, as a whole, guide hundreds of thousands of professionals around the world. Participants in this global discussion on codes of ethics agreed…

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