Nespresso Launches Ad Campaign For Climate Week That Plants Trees Every Time Someone Watches It

Nespresso has launched a video ad campaign that plants trees every time someone watches it. The coffee brand’s “Everyday Acts” digital campaign, which premiered during Climate Week NYC, has been launched to highlight the small, daily things that consumers can do to help the planet, as well as shine a light on Nespresso’s sustainability journey.  To further support its longstanding sustainability commitments, the coffee brand partnered with global ad tech company Good-Loop on a brand new ad format that unlocks a donation to fund tree planting around the world. The…

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