Tag: Nespresso

Nespresso and Royal Mail bring coffee capsule recycling into the community

Stuart Mitchell

Nespresso UK has announced a partnership with Royal Mail that will transform coffee capsule recycling for households across the country.  Nespresso customers now have two new options for recycling their coffee capsules with the UK’s most trusted delivery company. They can arrange a free doorstep collection from their local postie using Royal Mail’s returns service. Alternatively, they can drop them off at any of the 14,000+ Royal Mail drop-off locations, including Royal Mail Customer Service Points and Post Offices.  Research commissioned by Nespresso to mark Recycle Week demonstrates just how…

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Nespresso continues sustainability awareness drive through new Guardian Labs sponsorship

Stuart Mitchell

Nespresso UK is partnering with Guardian Labs, the Guardian’s branded content division, as part of a new sustainability campaign, devised and brokered by media agency, Zenith. The aim of the campaign is to raise awareness of Nespresso’s long-standing commitment to sustainability and belief that coffee can be a force for good. Nespresso has been integrating sustainability into its operations and throughout its supply chain for over 30 years, and pledged last year that every cup of its coffee will be carbon neutral by the end of 2022.   Through the…

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Nespresso Launches Ad Campaign For Climate Week That Plants Trees Every Time Someone Watches It

Stuart Mitchell

Nespresso has launched a video ad campaign that plants trees every time someone watches it. The coffee brand’s “Everyday Acts” digital campaign, which premiered during Climate Week NYC, has been launched to highlight the small, daily things that consumers can do to help the planet, as well as shine a light on Nespresso’s sustainability journey.  To further support its longstanding sustainability commitments, the coffee brand partnered with global ad tech company Good-Loop on a brand new ad format that unlocks a donation to fund tree planting around the world. The…

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Nespresso targets carbon neutrality by 2022

Stuart Mitchell

Nespresso commits that every cup of Nespresso coffee, both for at-home and for professional customers, will be carbon neutral by 2022. This new ambition builds on more than 10 years of work during which Nespresso has reduced its carbon emissions and compensated the remainder through agroforestry. “Climate change is a reality and our future depends on going further and faster on our sustainability commitments. That is why we are accelerating our commitments to offer our consumers a way to drink a carbon neutral cup of coffee by 2022. A coffee,…

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Nespresso takes recycling up a gear with coffee capsule bike

Stuart Mitchell

Nespresso is partnering with Swedish bike brand Vélosophy to produce a stylish bicycle made from recycled aluminum coffee capsules, demonstrating both brands’ commitment to a circular economy. 1000 limited edition RE:CYCLE bikes made from over 300,000 recycled Nespresso Arpeggio capsules will be available from August 12, sold exclusively on Vélosophy’s ecommerce platform velosophy.cc Aluminium is one of the world’s most valuable resources, because it can be re-melted and reused infinitely. Designed to highlight the potential of recycling Nespresso’s aluminum capsules, RE:CYCLE encourages consumers to consider how they can make a…

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