Nespresso continues sustainability awareness drive through new Guardian Labs sponsorship

Nespresso UK is partnering with Guardian Labs, the Guardian’s branded content division, as part of a new sustainability campaign, devised and brokered by media agency, Zenith. The aim of the campaign is to raise awareness of Nespresso’s long-standing commitment to sustainability and belief that coffee can be a force for good. Nespresso has been integrating sustainability into its operations and throughout its supply chain for over 30 years, and pledged last year that every cup of its coffee will be carbon neutral by the end of 2022.   Through the…

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Nespresso Launches Ad Campaign For Climate Week That Plants Trees Every Time Someone Watches It

Nespresso has launched a video ad campaign that plants trees every time someone watches it. The coffee brand’s “Everyday Acts” digital campaign, which premiered during Climate Week NYC, has been launched to highlight the small, daily things that consumers can do to help the planet, as well as shine a light on Nespresso’s sustainability journey.  To further support its longstanding sustainability commitments, the coffee brand partnered with global ad tech company Good-Loop on a brand new ad format that unlocks a donation to fund tree planting around the world. The…

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Nespresso targets carbon neutrality by 2022

Nespresso commits that every cup of Nespresso coffee, both for at-home and for professional customers, will be carbon neutral by 2022. This new ambition builds on more than 10 years of work during which Nespresso has reduced its carbon emissions and compensated the remainder through agroforestry. “Climate change is a reality and our future depends on going further and faster on our sustainability commitments. That is why we are accelerating our commitments to offer our consumers a way to drink a carbon neutral cup of coffee by 2022. A coffee,…

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Nespresso takes recycling up a gear with coffee capsule bike

Nespresso is partnering with Swedish bike brand Vélosophy to produce a stylish bicycle made from recycled aluminum coffee capsules, demonstrating both brands’ commitment to a circular economy. 1000 limited edition RE:CYCLE bikes made from over 300,000 recycled Nespresso Arpeggio capsules will be available from August 12, sold exclusively on Vélosophy’s ecommerce platform velosophy.cc Aluminium is one of the world’s most valuable resources, because it can be re-melted and reused infinitely. Designed to highlight the potential of recycling Nespresso’s aluminum capsules, RE:CYCLE encourages consumers to consider how they can make a…

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Nespresso to use world’s first responsibly sourced aluminium from Rio Tinto in coffee capsules

Nespresso will become the first company to use responsibly-sourced aluminium, supplied by Rio Tinto, to produce its coffee capsules. The two companies have signed a Memorandum of Understanding to work together with Nespresso’s capsule manufacturers to fulfil a commitment of sourcing 100 per cent sustainable aluminium by 2020, allowing customers to enjoy their coffee knowing it is packaged in responsibly produced material. The use of Aluminium Stewardship Initiative (ASI) Certified Aluminium is an important milestone towards reducing the impact that the world’s second most used base metal has on the…

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