Nespresso has launched a video ad campaign that plants trees every time someone watches it.
The coffee brand’s “Everyday Acts” digital campaign, which premiered during Climate Week NYC, has been launched to highlight the small, daily things that consumers can do to help the planet, as well as shine a light on Nespresso’s sustainability journey.
To further support its longstanding sustainability commitments, the coffee brand partnered with global ad tech company Good-Loop on a brand new ad format that unlocks a donation to fund tree planting around the world. The funding will include nursery costs, transportation of seedlings to the reforestation sites, planting, guarding and ongoing protection.
The campaign is currently running across the UK and media buying for the ad campaign is being handled by Zenith UK.
To encourage viewers to watch the content, the ad unit has a message stating “This Ad Plants Trees”, along with a live counter that lets viewers know how many trees have been planted so far. At least 136,217 trees will be planted as a result of this campaign alone.
Amy Williams, CEO and Founder of Good-Loop, whose programmatic technology drives brand engagement by converting people’s attention to ads into donations to good causes around the world, said: “Addressing the climate crisis is going to require unprecedented levels of collaboration and what I love most about this campaign is that Nespresso is planting trees in collaboration with their consumers.
“Every time someone chooses to engage with their brand, this creates a moment of shared endeavour, where the value of this time and attention is harnessed to fund tree planting around the world.”
Click here to see a demo of Good-Loop’s “This Ad Plants Trees” format for Nespresso.