Nespresso Launches Ad Campaign For Climate Week That Plants Trees Every Time Someone Watches It

Nespresso has launched a video ad campaign that plants trees every time someone watches it. The coffee brand’s “Everyday Acts” digital campaign, which premiered during Climate Week NYC, has been launched to highlight the small, daily things that consumers can do to help the planet, as well as shine a light on Nespresso’s sustainability journey.  To further support its longstanding sustainability commitments, the coffee brand partnered with global ad tech company Good-Loop on a brand new ad format that unlocks a donation to fund tree planting around the world. The…

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ASA – It’s about trust: the ASA ad campaign in Scotland

The ASA/CAP have released a post called: It’s about trust: the ASA ad campaign in Scotland. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Wherever they appear – on TV, radio, in newspapers, on posters, in cinemas, on websites or social media – we should all be able to trust the ads we see, hear and interact with every day. Our experience tells us…

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New ACLU Ad Campaign Urges Congress to Ensure Universal Access to COVID-19 Testing and Treatment

The American Civil Liberties Union launched a new five figure digital ad campaign on Facebook and Instagram in Arizona, Florida, Michigan, New Jersey, and North Carolina urging members of Congress to ensure access to COVID-19 testing and treatment for everyone in the United States, regardless of immigration status. The ads, targeting Sens. McSally, Sinema, Rubio, Stabenow, Peters, and Tillis and Rep. Pallone, remind the members that until all of us are covered, all of us are at risk for COVID-19.  Each bill that Congress has enacted has left tens of…

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DC Metro Rejects Amnesty International Ads, Amnesty Looks For Other Ways To Show Them

An ad campaign from Amnesty International USA that was rejected by the Washington Metropolitan Area Transit Authority (WMATA) will be displayed across the city today and tomorrow, calling on activists to join together with the global human rights group in holding world leaders to account.  The series of ads, which depict US President Donald Trump, Russian President Vladimir Putin, and North Korean leader Kim Jong-Un, warn that “a storm is brewing.”  “We want to send a message to Washington – there’s a storm brewing and we’re ready to stand strong…

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