Tag: google

Local Media Consortium, Local Media Association, Google Launch “Support Local News” Ad Campaign

Stuart Mitchell

The Local Media Consortium and Local Media Association have announced the launch of a major ad campaign, “Support Local News,” in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign will raise awareness of the need and importance of funding newsrooms through subscriptions, donations and advertising. As communities across the nation grapple with the coronavirus pandemic and the injustice related to the death of George Floyd, local media has been on the front lines to inform its readers. While these major stories with…

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Google joins New Plastics Economy as Technology Partner

Stuart Mitchell

Google has joined the Ellen MacArthur Foundation’s New Plastics Economy initiative as a Technology Partner, and with other participating organisations, will scale-up solutions to eliminate plastic waste and pollution through its latest technology. Google has been a Global Partner of the Ellen MacArthur Foundation since 2015, working together on topics which range from consumer electronics and advanced technologies such as AI and machine learning to urban planning and construction. In 2019, Google announced its circular economy vision — to become a Circular Google in a Sustainable world. The company has…

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IPA welcomes Google crackdown on political advertising

Stuart Mitchell

The IPA has welcomed Google’s crackdown on political ad targeting and misleading claims, but the professional body for ad agencies continues to call for a platform-neutral, machine-readable register of all political ads and ad data online. According to Google, as of next week in the UK, campaigns will no longer be able to match their own database of prospective voters against Google’s user base, to target individuals across platforms such as YouTube and Google search. Google has also said that it will take action on obviously misleading statements in ads.…

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Project Understood Teaches Google to Understand People with Down Syndrome

Stuart Mitchell

The future is voice-first, but not for everyone. Because of their unique speech patterns, voice technology doesn’t always understand people with Down syndrome. By 2023, it is predicted that there will be 8 billion voice-enabled assistants. But what if the people who need them most are being left out? That is the impetus for the Canadian Down Syndrome Society’s (CDSS) new program “Project Understood,” a partnership with Google to ensure that people with Down syndrome aren’t left behind by the changes reshaping the digital world. Because people with Down syndrome…

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New collaboration steps up fight against disinformation

Stuart Mitchell

A new industry collaboration to tackle dangerous misinformation was announced by the BBC and partners today. Major news and tech organisations will work together to protect their audiences and users from disinformation, particularly around moments of jeopardy, including elections. Earlier this summer the BBC convened a Trusted News Summit, bringing together senior figures from major global technology firms and publishing. Recent events such as the Indian elections have highlighted the dangers of disinformation and the risks it poses to democracy, and have underlined the importance of working together around shared…

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