Tesco join forces with Hasbro and Wastebuster to trial in store toy recycling that also gets books into schools

Tesco and Hasbro have joined forces with leading not-for-profit environmental education company, Wastebuster, to trial a new in-store campaign – turning broken plastic toys into books and reading resources for UK schools. In a major development for the Recycle to Read campaign, the trial – which runs from 4 September to 4 December – encourages children and families to recycle their broken, hard plastic toys via toy recycling bins placed in selected Tesco stores. The scheme will be rolled out to further stores if it proves successful and popular with…

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Hasbro Continues Focus on Advancing Women in the Workplace, Announces Partnership With Girl Up to Support and Empower Girls and Women Everywhere

Hasbro has announced a new partnership with Girl Up, a global leadership development initiative founded by the United Nations Foundation that advocates for equal rights, access and opportunities for girls to be leaders. Girl Up provides a global, collaborative platform that trains girls to use their voice to advocate for policy change, tell their stories to raise awareness of issues that impact communities, and raise funds to support the education, health and safety of girls globally. Hasbro’s investment will support Girl Up’s efforts to reach a wider audience with their…

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Hasbro’s Iconic PLAY-DOH Brand Launches Cans of Kindness Campaign in Partnership With Save the Children and Actress Eva Longoria

To mark this back to school season and honor educators, the iconic PLAY-DOH brand from global play and entertainment company Hasbro, Inc is launching Cans of Kindness, a global initiative to recognize and reward teachers that uplift, inspire and encourage children every day. PLAY-DOH is calling on consumers around the world to spotlight the teachers who have positively shaped their lives, contributed to their communities in incredible ways, and molded who they are today. PLAY-DOH will also spread Cans of Kindness, donating up to one million cans of PLAY-DOH compound…

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World’s Largest Lesson Launches Free Learning Resource to Engage Young Children in Making the World a Better Place

The World’s Largest Lesson, in partnership with UNICEF and supported by Hasbro, has launched Explorers for the Global Goals, a set of free learning resources that give children aged 4-8 the opportunity to explore simple concepts around global issues and develop skills for life. Since 2015 The World’s Largest Lesson has been committed to introducing children and young people everywhere to the Global Goals, a historic 17-point plan agreed upon by world leaders of the United Nations to end poverty, tackle inequality and fight climate change. In 2019, The World’s…

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Hasbro to Phase Out Plastic from New Toy and Game Packaging

Hasbro, Inc. has announced that, beginning in 2020, it plans to begin phasing out plastic from new product packaging, including plastic elements like polybags, elastic bands, shrink wrap, window sheets and blister packs. The company’s ambition is to eliminate virtually all plastic in packaging for new products by the end of 2022. “Removing plastic from our packaging is the latest advancement in our more than decade-long journey to create a more sustainable future for our business and our world,” said Brian Goldner, Chairman and CEO, Hasbro. “We have an experienced,…

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