Tesco and Hasbro have joined forces with leading not-for-profit environmental education company, Wastebuster, to trial a new in-store campaign – turning broken plastic toys into books and reading resources for UK schools. In a major development for the Recycle to Read campaign, the trial – which runs from 4 September to 4 December – encourages children and families to recycle their broken, hard plastic toys via toy recycling bins placed in selected Tesco stores. The scheme will be rolled out to further stores if it proves successful and popular with…
Read MoreTesco join forces with Hasbro and Wastebuster to trial in store toy recycling that also gets books into schools
