CAP: Children and HFSS Ads – Three Lessons from 2019

The ASA/CAP have released a post called: CAP: Children and HFSS Ads – Three Lessons from 2019. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP (and BCAP) Code defines ‘HFSS products’ as “those food or soft drink products that are assessed as High in Fat, Salt or Sugar in accordance with the Department of Health nutrient profiling model…”.  Since 1 July 2017,…

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