The Global Fund and HEINEKEN today launched a new partnership, joining forces to further advance a common goal: ending HIV, tuberculosis and malaria as epidemics in Africa. As part of the partnership, HEINEKEN will lend its expertise in the areas of logistics and communications to support the Global Fund in better reaching specific demographic groups that are most at risk of HIV, tuberculosis and malaria. At the core of the partnership, HEINEKEN will pair supply chain experts with logistics planners at the Global Fund to share expertise in demand-forecasting and…
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Amelie & CDPHE launch Spanish HIV Prevention Campaign
One case of HIV is diagnosed in Colorado each day. In early 2017, the Colorado Department of Public Health and Environment tasked Amélie with helping to eradicate this epidemic by raising awareness in the LGBTQ community about PrEP, the daily pill that is over 90% effective in preventing HIV. To tackle the first step in behavior change, Amélie created “Proud to be PrEPPED,” a campaign that put people and their real-life stories in front of the camera to break down the stigmas that discourage some from getting on PrEP. The…
Read MoreKeep Your Pants On Campaign From Napo Pharmaceuticals Chosen as Best HIV-Related Awareness Campaign of 2017 by Healthline
Napo Pharmaceuticals, Inc., a human health company developing and commercializing novel gastrointestinal prescription products from plants used traditionally in rainforest areas, and a wholly-owned subsidiary of Jaguar Health, Inc. announced today that its “Keep Your Pants On… Unless You Don’t Want To” (KYPO) campaign was chosen by Healthline as the “Best HIV-related awareness campaign.” The KYPO campaign highlights the need to recognize and treat diarrhea in people living with HIV/AIDS. Healthline, which is the world’s fastest growing health information site and has an audience of more than 65 million readers…
Read MoreCasey House Launches First-Ever HIV+ Eatery in Toronto to Bring Awareness of Stigma
Casey House, Canada’s first and only stand-alone hospital for people living with HIV/AIDS, is taking a bold step forward in their ongoing effort to eradicate HIV/AIDS by igniting a conversation around the stigma that people living with HIV/AIDS experience. The new campaign, Break Bread Smash Stigma, comes with the launch of a state-of-the-art facility, a study revealing shocking statistics around Canadians’ perceptions of people living with HIV/AIDs, and Canada’s first-ever HIV+ eatery. Toronto-based creative agency Bensimon Byrne created the campaign with PR support from its sister company, Narrative. “Casey House is…
Read MoreHavas Life Manchester Unveils Powerful Pop-Up Plant Installation
Havas Life Manchester has unveiled a giant, pop-up plant installation – in the heart of one of Manchester’s busiest shopping streets. The striking botanical installationwas devised to help raise awareness of “HIV Has Changed” – a new national HIV awareness campaign developed byspecialist HIV pharmaceutical company, ViiV Healthcare. The installation was in place between 7th-10th September. Spelling out the letters “HIV,” Havas Life Manchester worked with Urban Planters to create a 12ft, living, thriving plant structure on Manchester’s bustling New Cathedral Street – a powerful visual demonstration of how the…
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