Home Office partners with Channel 4 to tackle perceptions of the police in bold new recruitment drive

A powerful campaign exploring the public’s perceptions of the police and the experiences of black, female and LGBTQ police officers has launched across Channel 4’s TV, digital and social media channels as part of a unique partnership with the Home Office. Untold: The Police features members of the public from groups that are less likely to consider a career in policing interview serving police officers from those same communities The open and honest conversations are unscripted and the potential new recruits raise issues that are closest to them, including reaction…

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The Prince’s Trust supports inaugural Stephen Lawrence Day

On 22nd April 2019, young people from youth charity The Prince’s Trust supported the inaugural Stephen Lawrence Day together with the Home Office and the Stephen Lawrence Charitable Trust at an event hosted in South London. The Prince’s Trust hosted event brought young people together to share their stories, and in keeping with the theme of the day to ‘Live Our Best Life’, discuss the positive contributions young people make to their communities and society. The Minister of State for Policing and the Fire Service and Minister for London, Nick…

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New campaign warns ‘it only takes one accident’ to start a fire

A new eye-catching campaign highlighting the everyday accidents that can cause fire in the home has been launched by the Home Office today. Overloading electrical sockets, leaving a frying pan on the hob unattended and putting an electrical heater too close to laundry are among the hazards shown in the revamped Fire Kills campaign. Advertising will run across England on television, radio and online. Minister for Policing and the Fire Service, Nick Hurd, said: This hard-hitting campaign shows us how it only takes one small accident to start a devastating…

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FCB Inferno Develops Campaign to Tackle Forced Marriage for the Home Office

FCB Inferno’s latest work targeting forced marriage for the Home Office. The agency was briefed to develop a campaign targeting perpetrators, victims and bystanders, to educate them on what makes a forced marriage. The campaign aims to reduce the number of forced marriages in the UK by challenging, empowering and inspiring communities to change perception and drive preventative action.  The campaign approach has been developed based on research with the target audience and consultation with key partners and stakeholders. Research identified a knowledge gap about the non-physical actions of cohesion…

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Government launches new national hate crime awareness campaign

A new nationwide hate crime campaign aimed at increasing awareness and understanding of what constitutes a hate crime has been launched by the government. The campaign has been developed in consultation with the Crown Prosecution Service (CPS), the Independent Advisory Group on Hate Crime and other organisations, to help the public understand hate crime, particularly offences which often people do not recognise as criminal, such as some forms of online and verbal abuse. This includes educating perpetrators who have been motivated by hostility towards the victim’s race, religion, sexual orientation,…

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