Donate a Toy with Amazon UK and Charity In Kind Direct Delivering Smiles to Families in Need this Christmas

Amazon in collaboration with Charity In Kind Direct will be delivering games and toys to children in vulnerable situations across the UK this Christmas. Families can help and participate too, as Amazon and charity In Kind Direct invite people to donate toys at amazon.co.uk/donateatoy. In Kind Direct will distribute the toys to families across the UK, last year more than 6,700 toys were donated in Europe. In the UK, and across Europe, the initiative is set to deliver smiles to thousands of vulnerable families in the run up to Christmas…

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In Kind Direct’s charitable network anticipates that millions of people will need toilet roll this Christmas, never mind the latest must have gadget

This festive period is expected to see a sharp increase in people unable to afford hygiene essentials making the real Christmas list of must-haves for millions of people, anything from deodorant to nappies, not the latest smart home device, games console or luxury handbag. In Kind Direct works with over 4,500 charitable organisations such as charities, community groups, foodbanks and schools across the UK, distributing a wide range of products from donating organisations. Over 75%* of respondents to their autumn survey indicated that toiletries, personal hygiene and household cleaning products are…

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In Kind Direct celebrate their longstanding 20-year partnership with Procter & Gamble – distributing over 30 million personal hygiene and cleaning items to thousands of UK charities

In Kind Direct is a UK charity founded by HRH Prince of Wales in 1996, who believe everyone deserves access to life’s essentials and that no usable product should go to waste. Since 2001, In Kind Direct has worked in partnership with Procter & Gamble – one of the world’s largest consumer goods companies who are home to iconic, trusted brands such as Fairy, Pampers and Gillette, that make life a little bit easier in small but meaningful ways. In Kind Direct distributes these much-needed products to charitable organisations across…

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92% of children have changed their playing habits as a result of the pandemic

As restrictions lift, getting back to ‘normal’ is simply out of reach for many families and children, who are lacking the funds and resources to reconnect with friends and family, play sport, visit attractions and play outdoors. At the same time, Oxford Brooks University research highlighted that lockdown restrictions have had a detrimental impact on children in particular, as reduced play and more sedentary behaviour has the potential to damage their long-term development. In response, In Kind Direct, the UK charity that distributes large scale donations of products to charitable organisations,…

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In Kind Direct distribute essential items to unite communities and bring people together

Community spaces provide a central pillar for many groups, and since many of them had their doors closed for the most part of the last year, individuals have missed out on gathering in clean, safe and warm hubs for face-to-face contact and physical interaction.  61% of UK charities within In Kind Direct’s network reported that tackling mental health issues exacerbated by the isolation and loneliness caused by the pandemic is an urgent priority in the coming months. To help communities reunite and to encourage social interaction and connection, In Kind…

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