influencer marketing | Ethical Marketing News

CAP – Influencer Marketing – Key Advice Resources

February 14, 2020February 10, 2020 Stuart Mitchell

The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From infographics and webinars to Insight articles and our AdviceOnline database – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA. Key Guidance Influencers’ guide to making…

CAP – How many followers makes a celebrity? Medicines and influencer marketing

August 5, 2019August 1, 2019 Stuart Mitchell

The ASA/CAP have released a post called: How many followers makes a celebrity? Medicines and influencer marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Influencer marketing on social media continues to grow and develop, becoming very much an established part of the advertising and marketing landscape. While much of the regulatory discussion to date has been centred on labelling and transparency – it’s…