Tag: Influencers

New comprehensive research into social media influencers published UK Public believes rules governing advertising by social media influencers confusing and unclear

Stuart Mitchell

Regulations governing how social media influencers advertise products online are confusing and unclear with the UK public overwhelmingly believing the system should be more transparent, new research reveals. The comprehensive survey into influencer marketing, published today, was carried out on behalf of Prizeology, a prize promotions agency specialising in promotional regulation and compliance and looked at how the public perceive rules and regulations around influencer marketing.  The research, carried out on 2015 members of the general public, looked at influencer marketing on social media platforms covering Instagram, Facebook, Twitter, YouTube…

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‘Influencer endorsements must always be labelled’ say CIPR

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has welcomed an announcement by the Advertising Standards Agency (ASA) on the need for clear labelling of paid advertisements. ASA figures reveal complaints about content on social networking sites in 2016 had risen to 1,824, up 193% from 622 in 2012. More than half (52%) of public relations professionals now spend most or some of their time working on influencer relations, according to the CIPR’s State of the Profession research. How do PR professionals spend their time? How have trends evolved over the…

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