ASA – Putting influencers on notice after monitoring sweep reveals widespread failure to disclose advertising

The ASA/CAP have released a post called: Putting influencers on notice after monitoring sweep reveals widespread failure to disclose advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As part of our increased monitoring function, we are publishing the findings of our proactive monitoring sweep of influencer posts to gauge whether influencers are sticking to the rules, which require that they clearly signpost when their posts…

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CAP – Influencing your choice of influencer

The ASA/CAP have released a post called: Influencing your choice of influencer. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the world of social media today there are a large number of ‘influencers’ who have followers hanging on their every word, photo and meme.  Some are already famous in their own right through celebrity gained in other media but increasingly, influencers are everyday…

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CIPR welcomes influencers’ commitment to transparency

The CIPR has welcomed a commitment from social media influencers to be more transparent when advertising brands and products online. The influencers’ pledge follows an investigation by the Competition and Markets Authority (CMA) into advertising compliance launched last August. Sixteen influential celebrities, including Ellie Goulding, Rita Ora and Michelle Keegan, have said they will now clearly state when they have been paid, or received gifts or loans, to endorse products online.The CMA has also sent warning letters to several other celebrities, urging them to review their practices.  State of the Profession research indicates more…

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New comprehensive research into social media influencers published UK Public believes rules governing advertising by social media influencers confusing and unclear

Regulations governing how social media influencers advertise products online are confusing and unclear with the UK public overwhelmingly believing the system should be more transparent, new research reveals. The comprehensive survey into influencer marketing, published today, was carried out on behalf of Prizeology, a prize promotions agency specialising in promotional regulation and compliance and looked at how the public perceive rules and regulations around influencer marketing.  The research, carried out on 2015 members of the general public, looked at influencer marketing on social media platforms covering Instagram, Facebook, Twitter, YouTube…

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‘Influencer endorsements must always be labelled’ say CIPR

The Chartered Institute of Public Relations (CIPR) has welcomed an announcement by the Advertising Standards Agency (ASA) on the need for clear labelling of paid advertisements. ASA figures reveal complaints about content on social networking sites in 2016 had risen to 1,824, up 193% from 622 in 2012. More than half (52%) of public relations professionals now spend most or some of their time working on influencer relations, according to the CIPR’s State of the Profession research. How do PR professionals spend their time? How have trends evolved over the…

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