Tag: IPA

IPA Effectiveness Awards entry deadline extended

Stuart Mitchell

The IPA has further extended the deadline for entries into this year’s Effectiveness Awards until Tuesday 5 May due to the exceptional circumstances caused by the COVID-19 outbreak. With the Government requiring all non-essential workers to stay at home as much as possible, the IPA has also decided to remove all aspects of the entry process that cannot be completed online. Therefore, entrants will not be required to submit physical copies of their case study by post. The deadline to submit the Databank Questionnaire and supplementary materials has also been…

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IPA names iList shortlist

Stuart Mitchell

Sixty-three outstanding ad practitioners have made the shortlist of the inaugural iList, the IPA’s initiative to celebrate the industry’s inclusivity game-changers. The iList, which is open to those working at agencies, media owners and freelancers, features candidates from a wide range of disciplines and levels – from junior execs all the way up to CEO; and from creative, planning and strategy as well as HR and inclusion. Each of the remarkable applicants has demonstrated how they are shifting the culture within the industry and demanding better representation in creative work.…

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New IPA report exposes gap between younger and older consumers’ media habits

Stuart Mitchell

The gap between how younger and older generations are consuming commercial media has increased dramatically over the past five years. This is according to a new IPA report ‘Making sense. The commercial media landscape’ that highlights the subsequent imperative for agencies to deploy diverse media plans to maximise overall campaign performance. TouchPoints data report According to the report, the correlation between the media use of 16-34-year-olds and 55+s from a time-spent perspective was 58% in 2015, but this has fallen by more than half to 25% in 2019. Although less…

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IPA offers advice on diversity

Stuart Mitchell

In a recent post entitled: How we can help you diversify your workforce, the IPA gives advice on diversity in the workplace, I copy the text of the post below: Are you looking to attract a wider diversity of entry-level people into your workforce? Are you running a talent event in 2020? If so, the IPA can help. Our new partnership with recruitment app Debut gives IPA member agencies the opportunity to market your graduate programmes, internships and hiring opportunities to over 150,000 students – of which 43% are STEM…

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IPA announces 2020 New Year Honours list

Stuart Mitchell

The IPA is celebrating five adland luminaries in recognition of their outstanding services to advertising in its second annual New Year’s Honours. Each individual has raised the reputation of the industry at large throughout their stellar careers and will be honoured with FIPA (Fellow of the IPA) status and celebrated at the IPA’s President’s Reception. The 2020 IPA New Year’s Honours List Jenny Biggam, Owner, the7stars Helen Calcraft, Founding Partner, Lucky Generals Johnny Hornby, Chairman & CEO, The&Partnership Carl Johnson, CEO, Anomaly Charles Vallance, Founder & Chairman, VCCP Says Paul…

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