Tag: IPA

IPA disappointed with Facebook’s decision

Stuart Mitchell

The IPA has expressed its disappointment with Facebook’s decision not to ban the microtargeting of political messages on their site. Says Nigel Gwilliam, Director of Media Affairs, IPA: “Our IPA position continues to be that microtargeted online political advertising is open to abuse and has demonstrably been abused in the recent past. “Advertising technology designed for the promotion of products and services has been weaponised for political messaging. “In a democracy, political ideas need to be aired and debated in the public square. Microtargeting has the potential to subvert this,…

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Marketing budgets return to positive territory in Q4 2019

Stuart Mitchell

Total marketing budgets increase for first time since Q1 2019 according to the latest IPA Bellwether Report. There were fresh signs of optimism for UK marketing expenditure during the final quarter of 2019 according to the Q4 IPA Bellwether Report, published today (15 January 2020), with data showing modest growth for the first time since the start of 2019. This followed on from stagnant spending activity in the two previous quarters as uncertainty, client hesitancy and weak confidence led to a subdued business climate and delayed decision making. A net…

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IPA: Are you pushing the industry to be better in 2020?

Stuart Mitchell

The IPA are asking people to nominate inclusivity champions from all levels and departments to be a part of the iList. I include the details on how to enter here: Are you one of the unsung heroes changing the way we work or the work we create? Are you a passionate champion of diversity and inclusion going above and beyond your day-to-day role? Do you know someone who is? The iList, in partnership with Unilever, is aiming to galvanise the industry into becoming a more inclusive, diverse place to work…

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IPA welcomes Google crackdown on political advertising

Stuart Mitchell

The IPA has welcomed Google’s crackdown on political ad targeting and misleading claims, but the professional body for ad agencies continues to call for a platform-neutral, machine-readable register of all political ads and ad data online. According to Google, as of next week in the UK, campaigns will no longer be able to match their own database of prospective voters against Google’s user base, to target individuals across platforms such as YouTube and Google search. Google has also said that it will take action on obviously misleading statements in ads.…

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ISBA announce launch of UK Cross Media Measurement Programme

Stuart Mitchell

ISBA has announced the launch of a UK Cross Media Measurement Programme, Origin, to pursue one of the first national executions of the global principles and approach for cross media audience measurement being developed by the World Federation of Advertisers (WFA). The project is backed by some of the world’s biggest advertisers and will see the UK take a leading role in translating a measurement approach developed by the WFA and its member organisations into a practical, privacy-safe solution which will allow advertisers better to manage their media investments for…

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